Soft-ask before the system prompt
An in-app screen is not automatically ethical or effective. Here is how we measure whether it trains Allow or merely postpones Don’t Allow.
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Field notes, not growth slogans.
Short essays from desks in Bangkok. Each piece is meant to be argued with. If you want the full method with homework, sit a programme.
Seasonality of opt-in in Thailand
Songkran, 11.11, and payday weeks move prompt patience. Ignoring the calendar turns a timing effect into a fake creative failure.
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Prompt exposure is not a vanity metric until you inflate it
Counting every render of a permission screen, including off-screen preloads, is how teams congratulate themselves for noise.
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Attribution windows for re-permission campaigns
If you credit a settings deep-link for 30 days, almost any campaign looks brilliant. Here is a narrower window we actually defend.
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